About Us

FYFO (Fuel Your Fashion Online) started life as a small family run business selling footwear on eBay through our Miss Shoes brand. In a few short years Miss Shoes became one of the leading footwear specialists in the space and from there FYFO was born.

Now stocking a vast range of brands and products, we are based in the fine city of Norwich. Our aim continues to be to provide the best footwear and accessory brands at the most affordable prices.

Customer service is key to our continued success and we are proud to have many loyal customers who continue to come back and shop with us time after time. At FYFO we simply believe in providing our customers with the latest fashion trends and must-haves as quickly, easily and affordably as possible. It really is that simple.

In 2019, the assets of Miss Shoes Ltd were sold and this website was transferred to a new company called transferred Research Driven Retail Ltd. Details of how to get in touch with FYFO HQ are below:

Registered Office:

Research Driven Retail Ltd
The Enterprise Centre
University Of East Anglia


0203 086 8305  Mon - Fri - 9:00am - 4.45pm



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