Irregular Choice

If you love to wear original and quirky clothes, shoes and accessories, then Irregular Choice is the best choice for you!!

Since 1999, Irregular Choice has been breaking the mould in the fashion world. Renowned for their originality, and individuality “in a world of conformity” the Brighton (on the south coast of England) based brand has grown from strength to strength. Design entrepreneur Dan Sullivan has had design collaborations with some of the worlds most sought after brands and designers, and Irregular Choice are constantly pushing the boundaries with each collection. So if you want to stand out from the crowd in individual, stylish and quirky pieces, then take a look at what Irregular Choice has to offer.