Our History
FYFO owes its existence to a small family-run business called Miss Shoes, which set out to sell affordable footwear on eBay and amazon.
Through great pricing, strong service and sheer hard work, Miss Shoes grew rapidly, far exceeding all expectations. Within a few short years it had grown from online start-up to a leading footwear player on eBay and Amazon.
Following this success, the management team decided to create a new retail brand, FYFO, which would look to build on that success by selling more high street brands, not just in footwear, but handbags and accessories too, with the same service and competitive price ethos.
About FYFO
Set up In Norwich, England, by Martin Lott and his partner Wanrong Ma, FYFO stands for Fuel Your Fashion Online. It is still a family-run business which is quickly establishing a large and very loyal customer base. Customer service remains at the heart of everything FYFO does.
From a small at-home storage facility, FYFO now has two large warehouses, both based in Norwich, which stock handbags, accessories and over 30,000 pairs of mens, womens and childrens shoes, with new styles arriving daily.
Our vision is simply to become one of the UK’s favourite online fashion retailers, creating a distinctive brand which is dedicated, edgy, fresh, informative and inspiring.
The team hope you enjoy hassle-free shopping with FYFO and thank you for visiting the website.
If you can't find what you're looking for at any time, please suggest it to us via
Our Order Line 0844 870 9998 Mon - Fri - 8:30 am- 5:30pm Saturdays 9:00am - 1pm Or Contact Us By Email: info@fyfo.co.uk or sales@fyfo.co.uk
